Premier Inn makes its debut in India

Premier Inn, the UK’s largest budget hotel chain,
has launched its first hotel in India and plans to open a further
nine properties in the country during the next five years.

The company is expanding into India, where there are
limited budget hotel brands, to capitalise on the country’s
developing business traveller market.  Bangalore is the
destination of the Premier Inn’s first Indian hotel, which
has 105 bedrooms, a multi-national restaurant, bar,
gym and conference room.

“India represents one of the fastest growing economies in
the world today and we are confident that Premier Inn
will be successful in India,” said Patrick Dempsey,
managing director of Premier Inn UK.

Large Indian corporations, multi-national companies,
small and medium enterprises and small privately-owned
firms are all being targeted by Premier Inn in India.
“There is a huge and rapidly growing junior and middle
management population that represents an excellent
opportunity for us,” said Aly Shariff, Premier Inn India
managing director.  “Following Bangalore, there will be
properties in Delhi in 2010 and Pune in 2011.”

Premier Inn’s move into India comes 18 months
after the company launched its first international hotel in
Dubai.  There are now three Premier Inns in the
country,

with a third property opening next month.
Premier Inn, which has 580 budget hotels,
with more than 40,000 rooms, throughout the
UK and Ireland, is currently offering
rooms in the UK for £29.