MagicBricks.com tops property portals on unique visitors: comScore

 

Tuesday, November 24, 2009

MagicBricks.com, India’s No.1 Property Portal from the Times Group,

has consolidated its leadership position in the online real 

estate space by recording the maximum number of Unique

Visitors to its website, as adjudged by comScore, the global

leader in measuring the digital world and preferred source 

of digital marketing intelligence.

In its effort to provide the best response to its customers,

MagicBricks.com has consistently improved on attracting

unique visitors to its website over the last 3 months.

 

As per comScore, MagicBricks.com attracts 9% more

unique visitors compared to its nearest competitor and

is way ahead of the website that has slipped to third position

with 125% more unique visitors than them.

Unique visitors is a statistic describing traffic to a Web site,

counting each visitor only once in the time-frame of the report. 

This statistic is relevant as a measure of a site's true audience size. 

This is one of the most important metrics for a property portal, given 

that property is a once in a lifetime purchase for most end users.

Commenting on this impartial, third party report, R. Sundar, CEO, 

Times Business Solutions Limited stated, “Within three months of

its launch, MagicBricks.com achieved the status of being the No.1

property portal in India. With its revolutionary next-gen services

customized specifically to address the real estate industry it has 

consolidated its position as the leader in the sector, 

as endorsed by comScore.”

“Our innovations are geared towards delivering assured

responses to all our users’ property needs and providing 

them with exposure and leads across India and globally.” 

added Ramathreya Krishnamurthi, Business Head, MagicBricks.com,

“Our ability to attract and magnetize property seekers is unequalled,

making MagicBricks.com the port-of-first call, for anyone wanting to buy,

sell or rent property in India. We are very pleased that comScore

has once again validated MagicBricks.com’s leadership position

in the property space.”

In addition, overall response from MagicBricks.com has 

gone up by 50 % and MagicBricks.com has retained

leadership position in other important metrics such as 

Total Page Views (56% more than nearest competitor)

and Time spent by customers (90% more than nearest competitor) on the site.

MagicBricks.com, also reaches out to 9% more users than

its closest competitor and 125% more people than the current No.3.

These metrics are historic in nature, and are a reflection

of the popularity, user-friendliness, transparency and 

depth that MagicBricks.com has brought to the property space.

MagicBricks.com offers pan–India coverage of over 800,000 listings,

showcasing the Indian real-estate market. MagicBricks.com currently 

records over 10 million page-views per month, and comes packed with

a host of tools, never witnessed before by Real-Estate Industry including

Location Map Service, Email Alerts, Exclusive developer Micro-Sites,

Virtual Walkthroughs, Rent Zone, etc.

MagicBricks.com observed that the majority of people,

in this business, did not access the internet on a daily basis, 

but conducted their business over mobile phones.

 

Thus the most valued services pioneered by MagicBricks.com, 

which further advanced its leadership, were the Mobile &

Internet convergence services, with the launch of ‘MagicSMS’,

‘Click to Call’, ‘Property Leads on SMS’ and ‘MagicBricks Mobile’,.

Through the ‘Magic SMS’ service, users can send 

free SMS through the website to sellers for properties

and buyers for requirements that interest them and with 

“Click to Call” users can call sellers for free through the site

. MagicBricks.com also provides developers and real estate

agents - ‘Property Leads on SMS’ – a premium service that

offers instant SMS updates of new properties listed as per

the subscriber’s requirements.

Not one to rest on its achievements, MagicBricks.com

launched, India’s first Mobile Property Portal – ‘MagicBricks Mobile’. 

This application enables users to search for properties by type,

budget and city on their GPRS enabled cell-phone.

Users can instantly contact the concerned person by 

sms or phone call and the application stores the history 

of the contacts they have made in past sessions, for easy recall and follow-up.

Brix Research is MagicBricks.com’s Research and

Analysis wing that constantly monitors the property 

and real-estate market in the country, providing

insights, impact assessment reports, official forms,

legal & taxation expertise and realty rates to MagicBricks.com users.

With such offerings, it is evident MagicBricks.com 

retains its leadership position with over 6 lakh

registered users, including over 65,000 real estate 

agents and more than 13,000 builders having their presence on the site.

MagicBricks.com also conducts Property Fairs, 

branded as "MagicBricks.com Property Bazaars", 

which serve as a one-stop-shop for property-seekers

to interact face-to-face with developers, agents and

housing financing institutions, all at a single venue. 

MagicBricks.com 

Property Fairs are conducted in 4 different formats, Locality-Centric 

(e.g. Property Fair in Bangalore for properties in that city), Income-Centric 

(e.g. Luxury Properties for HNIs – by invitation only),

Regional Showcase (e.g. Goa properties fair in Delhi), and International Fairs

(e.g. Indian Properties showcased to NRIs and PIOs in Singapore, Dubai, Kuwait & London). 

So far, MagicBricks.com has conducted over 70 domestic and 10 international property fairs.